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SOAR Energy Partners with Gryphon Roofing to Reduce Energy Bills of Arizona Residents

Homeowners in Phoenix, Glendale, Scottsdale, Gilbert and Chandler can securely install rooftop solar systems that decrease utility costs by up to 40 percent

PHOENIX, Arizona — SOAR Energy, the #1 fastest growing solar company powered by Better Earth, today announced its partnership with Gryphon Roofing, a leading residential and commercial roofing contractor servicing Arizona, which holds the second highest solar potential in the nation according to the U.S. Energy Information Administration. SOAR has also named Gryphon Roofing its Preferred Roofing Partner within the state, operating in Phoenix, Glendale, Scottsdale, Gilbert, and Chandler markets.  

The move comes as utility rates continue to skyrocket across Arizona, with Arizona Public Service (APS) charging nearly 30 cents per unit of energy during summer’s peak season. Residents can turn to renewable energy alternatives and reduce their energy bills by up to 40 percent. Both Gryphon Roofing and SOAR Energy share a mission of making rooftop solar energy easy and comfortable with little to no consumption changes necessary by the homeowner.


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“Facing the wrath of high utility costs, homeowners in many of Arizona’s largest markets are choosing to make their homes more energy efficient through solar,” said Brian Decker, CEO of SOAR Energy.

“By partnering with the Gryphon Roofing team, who is highly recognized across Arizona and serves as the preferred roofer for some of the country’s largest hedge funds, residents will be able to confidently make the shift and take power back into their own hands without having to pay out of pocket for their solar system.”

According to the U.S. EIA, Arizona also ranks among the top five states in total solar-powered generating capacity from utility and small-scale installations, with nearly 5,500 megawatts. Further, Arizona’s residential sector consumes more electricity than 75 percent of states and more per capita than 70 percent of states. Residents can receive a federal tax credit of up to 30 percent if their roof needs to be replaced while installing their system, as well as be reimbursed by APS for excess power that is produced and not used.

“Leveraging both Gryphon Roofing and SOAR Energy’s unmatched rooftop capabilities, we’re looking forward to installing reliable solar systems for homeowners across major Arizona markets and getting them on track to saving money,” said Russel Hyman, CEO and President at Gryphon Roofing.


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“Our crews specialize in seamless installation and repair, so through this partnership, homeowners can be confident in their solar systems.”

The partnership will be in effect immediately and homeowners interested in renewable energy for their homes can find more information at www.soarenergy.com/.


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Nation’s Fastest Growing Solar Company SOAR Energy Partners with Better Earth to Disrupt Real Estate Sustainability Sector

The company, co-founded by HGTV stars Tarek and Heather Rae El-Moussa, will help facilitate Better Earth’s $400 million in annual sales.

SOAR Energy, the #1 fastest growing solar company co-founded by HGTV stars Tarek and Heather Rae El-Moussa along with Shelby Elias and led by mortgage veteran Brian Decker, today announced its partnership with Better Earth, the leading vertically integrated residential solar energy installation company.

The move marks a pivotal step into the real estate sustainability sectors of California, Arizona, Texas and Florida on the heels of the recently passed Inflation Reduction Act, which allocated nearly $400 billion in federal funding toward clean energy. The companies will collaborate to strengthen their shared mission of educating consumers about solar energy options.


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“We started SOAR with the goal of confronting the climate crisis head-on and emphasizing the importance of clean energy in the real estate sector,” said Tarek and Heather Rae El-Moussa. “More solar energy systems are being installed now than they were even a few years ago, and the capacity for solar energy in the U.S. is growing rapidly. Combining efforts with an innovative, fast-growing company like Better Earth was a no-brainer. Together, we are committed to making solar energy affordable and easy for residents across all states where our business is active.”

The Solar Energy Industries Association set its nationwide goal for solar energy to reach 30 percent of U.S. electricity generation by 2030, highlighting the fast-tracked growth the sector is set to see over the next several years. Further, the U.S. Department of Energy recognizes solar energy as the most abundant energy source on earth. However, the residential real estate sector has grappled with pain points as solar panels remain a hard-to-navigate topic for brokers across the U.S. Together, Better Earth and SOAR Energy are determined to change this. Since joining forces, the companies have worked together to install nearly 1,000 solar energy systems in homes across the states it operates in, and in six months have created over $20 million in energy savings for homeowners over the next decade.

“Better Earth and SOAR Energy have set out to disrupt and redefine the real estate sector’s approach to solar energy,” said Zain Jan, Chief Executive Officer at Better Earth. “There is a misunderstanding about how affordable solar energy options are for homeowners, and we are committed to making a significant impact on both consumer education and the environment we all share. By joining forces through this partnership, we are eager to solve the issues facing the sector and grow in our efforts across the states we serve.”


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SOAR Energy’s solar systems are fully transferrable upon the sale of a home and offer financing options with no line on the property, vastly differentiating the company within the sector. The systems, which typically take no more than 90 days to be fully installed and begin saving homeowners money, hold Pearl Certifications, highlighting their unmatched quality and energy efficiency. Additionally, for every installation made, SOAR Energy and Better Earth donate a portion of the proceeds to GivePower, a nonprofit organization that focuses on providing clean water globally.

As the federal government continues to roll out additional clean energy initiatives, SOAR Energy and Better Earth will remain at the forefront of the sector, educating its consumers on how these can apply to them. For more information on this partnership, visit www.soarenergy.com.


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