New Research Reveals March as the Top Month to List Properties and Rentals
- A new study has identified the time of the year Americans are keenest to move – and March is the most popular month.
- The study analyzed Google searches around property and rental sites to reveal the best time to put your home on the market or start renting.
- Colorado is named as the state looking to move the most, whereas Alaskans are happiest staying put in their current homes.
- An expert shares their advice on the benefits of using a storage unit to make your move run as smoothly as possible.
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New research has revealed March is when sellers and landlords should list their properties to receive the most interest.
The research, pulled together by online self-storage finder Storage.com analyzed nationwide and regional Google search volume for keywords related to real-estate sites – such as Zillow and Trulia – to determine the time of year properties and rentals are most in demand.
The added financial pressure caused by the current economic situation might deter some from moving, but for others, it might motivate them to take the plunge – whether this is driven by an urge to get onto the property ladder or because tenants want to find somewhere more affordable.
Whatever the reason, U.S. searches for for-sale and rental listings reached a whopping 476,050,700 by the end of last year, peaking in March with a total of 44,698,660 – 13% more than the monthly average of 39,670,892.
This indicates sellers and landlords should make any final touches to their properties over the next few weeks to be ready to list by month’s end, as interest could be about to surge again.
Enthusiasm around moving dropped as 2023 came to a close, with searches falling 20% below the monthly average in December to 31,662,730. Americans didn’t appear eager to change homes in November either, as the month recorded the second-lowest volume at 33,623,290.
This is perhaps because the excitement of the festivities drew attention away from searching for somewhere new to live, suggesting sellers and landlords will have the worst luck if they list during the holiday period.
The next most popular month is July at 44,097,760 – 11% above the monthly average – followed by August at 43,828,170, so owners are best off advertising their properties sooner rather than later if they want a deal underway, otherwise they may have to wait until the next rush in summer.
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As well as analyzing nationwide Google search volume, the study looked at it on a regional level to identify the states where sellers and landlords are most likely to find potential buyers and renters, with Colorado proving to be the most eager to relocate this year.
The stage averaged 14,414 searches per 100k residents, a fifth (21%) higher than the national average of 11,869 (per 100k residents).
Florida is the second state most wanting to uproot, with 13,985 searches per 100k – 18% above the US average. In third is Arizona, which is still 16% higher at 13,782 per 100k, meaning listings may still receive higher response rates there than in most states.
The Ten States Most Interested in Moving
Commenting on the findings, Chuck Gordon, CEO of Storable, the parent company of Storage.com, says: “Now that Americans have settled back into their everyday routines and bank balances are starting to recover after a tight January, it’s likely those that were home hunting beforehand will return to it – and many others may start looking too if they
set moving as a goal for 2024.
“If the trend spotted last year repeats itself, prospective homeowners are going to increase their research for potential homes again next month, so there’s not too much time for budding sellers and landlords to get their properties up to scratch and capitalize on the demand.
“Finding the right place to live can seem like the biggest challenge of the process at the time, however it’s only the first hurdle. While it’s near impossible to remove all stress from a move, beginning packing as soon as things are in motion can seriously ease the headache.
“You’ll be surprised how quickly time can creep up on you, and suddenly you have most of your house to pack still. However, it can take weeks upon weeks before you receive a moving date – sometimes even months – and living among boxes can add to the sense of chaos. If you can, use a storage unit to hold non-essential items.
“That way, there’s less loading and unloading to do on the big day. You can unpack and set up everything you need to use immediately, then add in the extras at your own pace, finding the right spot for them rather than just shoving them anywhere in a rush to feel sorted.”
Data was gathered via Google Keyword Planner, which provides nationwide and state-specific search volume behind moving-related terms, keywords, and sites. All findings were scaled against local populations to get a ‘per 100k residents’ search rate.
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