What Cash Flow Really Means When Investing in Rental Homes

By Adiel Gorel

Understanding the value of cash flow in rental home investments cannot only optimize your investment, but also secure financial growth over time. This article seeks to demystify the multifaceted nature of cash flow in rental properties, particularly with the use of a 30-year fixed rate loan.


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For starters, it’s crucial to understand the basic premise of buying a rental home using a small down payment and a 30-year fixed-rate loan. This financing strategy entails constant principal and interest payments throughout the term of the loan. The total of principal and interest (PI) payment does not fluctuate regardless of inflation. That means inflation becomes a “friend” to the owner, as it constantly makes all prices rise EXCEPT the fixed mortgage PI payment, as well as the fixed mortgage’s balance. As a result, with the passage of time, and thanks to inflation, the REAL value of the fixed loan becomes ever-smaller since the price of everything rises constantly with inflation, while the mortgage payment and balance never do.

Historical data shows that rental rates usually trend upward with inflation, on average. While inflation may seem daunting for many economic sectors, it is a boon to the rental housing market. Property owners stand to gain increased revenue over time, as rents rise but the mortgage PI payment remains the same, which positively impacts their overall cash flow. As the home value also rises with inflation, the owner’s equity rises as well, building the owner’s net worth.

Often, investors and real estate novices interpret ‘cash flow’ as the initial cash flow that occurs at the time of purchase. This perspective, however, is limited, and does not give a comprehensive picture of the lifetime behavior of the property. While the initial cash flow is undoubtedly an essential factor to consider, it should not be the sole determinant of a rental property’s value.

The owner of the rental home enjoys constant cash flow improvement as rents escalate due to inflation. While rental income grows, the principal and interest (PI) mortgage payment remains static due to the fixed-rate loan. This discrepancy creates a widening gap between income and expense over time, increasing the rental home’s profitability. Hence, an investor’s cash flow does not stagnate at the initial point of property purchase but continues to rise in a beneficial cascade over time.

Given this evolving nature of cash flow, it’s more realistic to consider it over the years rather than focusing solely on the initial cash flow at the moment of purchase. Viewing cash flow as a long-term component can guide strategic decision-making, enhancing the likelihood of generating substantial financial gain over time.

At the risk of repeating myself (and this is so important for our future I think it bears repeating), the owner also benefits from an ever-decreasing real dollar value of the loan balance due to inflation. The principal of a 30-year fixed-rate loan does not increase with inflation. Over time, the principal balance decreases in real dollar value, making the debt easier to handle as years go by. This phenomenon becomes even more pronounced when an investor owns several rental homes. Once the loan balances reach a low point, say 25% of the home value, an investor can opt to sell several properties. After accounting for taxes (even if no tax deferred exchange is used), the proceeds can be used to pay off the remaining loans. With the remaining properties free and clear, they can provide a significant boost to the owner’s cash flow, creating a more secure financial footing. That is also an important facet of “cash flow”. Many people retire powerfully at that stage. Even though the loan is called “30 years fixed”, we don’t have to wait for 30 years, a scenario like the one described above typically happen in 12-14 years.

Rental homes, especially those financed via 30-year fixed-rate loans, are long-term investments typically spanning a decade or more. In the initial years, the rental income may merely cover the mortgage payments and operational costs, with little left as profit. If interest rates are high and the down payment is low, it is quite possible to begin the journey with some negative cash flow. However, as the years pass, the benefits of rising rents and the decreasing real value of the loan balance and PI payments, begin to manifest. Over time, these properties can result in a substantial income stream, possibly to the point of substituting regular employment income.

The primary “cash flow” most people rely on at the beginning of their real estate investing journey, is their job-based salary or income. But venturing into rental homes investment can create an additional, and in time, a primary cash flow source that can revolutionize your financial narrative. Thus, understanding and effectively managing cash flow in rental homes can set you on a path to long-term financial stability and growth, turning the dream of financial independence into a tangible reality.

If interest rates are high at the time of purchase, the investor needs to consider that, in the future, interest rates can only do one of three things: they can stay the same, they can go up, or they can go down.

If interest rates stay the same, all the benefits of the financial gift called “A 30-year fixed mortgage in the face of constant inflation”, accrue to the owner. The PI payments get lower and lower in real dollars, as the rents increase. The principal owed constantly gets eroded by inflation, and well as by the principal payments made monthly. In time (usually 12 to 14 years), the loan balance is a relatively small fraction of the home value, and the owner has good equity built up, which can be translated into significant cash flow.

If interest rates go up, the same benefits accrue to the owner as when the rates stay the same, with the additional psychological benefit of feeling good to be locked into a rate that is lower than the market rate.

If interest rates go down, the owner can refinance the loan to a new low rate. Yes, refinancing is not free. However, many lenders build the loan expenses into the balance of the new loan, making it easier as far as cash expenditures. It’s a simple calculation as to how many months of holding the property it will take to cover the expense of refinancing. For the long-term holders (and I recommend that everyone be a long-term holder), the refinance expense will be covered in a fraction of the future holding time of the property, and will usually justify itself many times over.


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When I talk to new investors, it is not uncommon for them to be engineers or managers in Silicon Valley. Such an investor is well paid. In many cases, they are married, and the spouse also works. I consider the initial overall cash flow in their life to be the cash flow from their salaries or business income. As the years go by, the property gives off higher and higher cash flow, as rents rise with inflation, while the mortgage PI payments remain fixed. After 12-14 years, in most cases, the investor may find themselves with several homes (some investors end up buying dozens or more, using 1031 tax deferred exchanges, as well as other methods, on route to building a large portfolio), with loan balances as little as 25% of the value of the home. They can then sell, say, a quarter of the homes, pay taxes, and pay off the remaining small loans with the proceeds. Now, with several (or many) free-and-clear properties, the houses provide so much cash flow, that in many cases the owner can retire well.


ADIEL GOREL

Adiel Gorel has more than three decades of successful real estate investing experience. As the CEO of ICG (International Capital Group) Real Estate, a world-renowned real estate investment firm founded in the San Francisco Bay Area in 1987, Gorel has helped investors utilize one of the most powerful investment tools—single family rental homes. He teaches people how to have fun with a process most find complex and speaks about the importance of securing a strong financial future for retirement, business investing, and college education.

Through ICG, he has assisted thousands of investors, from novice to expert, in purchasing over 10,000 properties to date. He is also the author of Remote Control Retirement Riches, and Invest Then Rest: How to Buy Single-Family Rental Properties, which includes numerous investor reports describing their real-life investing experiences. He has also authored Remote Controlled Real Estate Riches, Discovering Real Estate in the U.S. and Life 201.

Gorel has been featured on NBC, ABC, in Fortune Magazine, the San Francisco Examiner, and numerous radio shows showcasing his no-nonsense, insightful approach to rental single family home investing. He speaks worldwide and throughout the U.S., sharing his knowledge on a variety of topics including securing a powerful financial future, investing in single-family homes, the 30-year fixed-rate mortgage, and related subjects.

ICG has established an infrastructure to support investors in many metropolitan areas in the U.S. Gorel owns many properties himself.

To this day, Gorel supports individual investors via planning, assistance in remote home buying, and property management issues resolution.

He holds a master’s degree from Stanford University. His professional experience includes being a Hewlett-Packard research engineer, as well as management and director positions at Excel Telecommunications, and several biotechnology firms. He lives in the San Francisco Bay Area.

Recent Celebrity Real Estate News

Recent TOP Real Estate News: Nicolas Cage, Nicole Richie & Marilyn Monroe

Marilyn Monroe’s Home Is Saved

Marilyn Monroe’s home, where she died in 1962, has been declared a historic-cultural monument by the City of Los Angeles. The 2,624-square-foot home was in danger of being demolished, which this designation will prevent. It was the only home that Marilyn ever owned.

Jimmy Buffett’s Palm Beach Home

Jimmy Buffett owned many homes in his lifetime, including homes in Beverly Hills, Palm Beach, West Palm Beach, Daytona Beach and Sag Harbor. His three-bedroom, 1,523-square-foot home in Palm Beach is for sale at $7.25 million.

Nicolas Cage’s Haunted Mansion

Nicolas Cage (2013)
Georges Biard, CC BY-SA 3.0 , via Wikimedia Commons

A New Orleans mansion once owned by Nicolas Cage and which many believe is haunted is for sale at $10.25 million. Located in the French Quarter, the grand property has been the subject of ghost stories since 1834, when a fire destroyed much of the mansion, and seven mutilated slaves were discovered locked in the home. One of several New Orleans haunted homes but also one of the city’s most beautiful homes, features include a wraparound balcony and a rooftop deck.

Nicole Richie & Cameron Diaz Selling Beverly Hills Homes

Cameron Diaz, Smiling and Waving (50638295502)
Drew de F Fawkes from Alsace, France, CC BY 2.0, via Wikimedia Commons

First, Benji Madden, and his wife, actress Cameron Diaz, put their Beverly Hills home on the market for $17.8 million. And now, Benji’s brother Joel Madden, and his wife, actress Nicole Richie, have followed along, listing their Beverly Hills home for $12.95 million.


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Mandy Moore Lists Pasadena Home She Rescued

In 2017, Mandy Moore and her future husband Taylor Goldsmith bought a 1950’s mid-century in Pasadena that had been the victim of an unfortunate redo in the 1990s, which obscured the mid-century clean lines. Mandy and Taylor fixed the mistakes and have now listed the home for $6 million.

The Teenage Judy Garland Home Sold

The Los Angeles home that teen star Judy Garland bought in 1938, the same year she was signed to star in The Wizard of Oz, has sold for $11 million. Clearly, a showplace when it was built and featured in the most prominent home magazines at the time, such as Architectural Digest, the two-story white home and grounds are still a showplace with its circular-gated driveway, prestigious location, and timeless design. The home was built by Wallace Neff, who also designed homes for Mary Pickford and Douglas Fairbanks, Fredric March and Charlie Chaplin.

Sean ‘Diddy’ Combs Lists LA Home $70 Million

Sean ‘Diddy’ Combs has listed his LA home, the same home recently raided by federal agents, for $70 million. Sean bought the 17,000-square-foot home in LA’s Holmby Hills neighborhood in 2014 for $39 million.


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Palm Beach Mizner Mansion Sells $148 Million

A Palm Beach mansion designed by Addison Mizner has sold for $148 million. The home, with six bedrooms and over 22,000 square feet, was built in 1919 and undergone several restorations, including after a 2007 lightning strike. It is the fourth-highest sale ever of a Palm Beach condo or home. The buyer is reported to be Daren Metropoulos, who also bought the LA Playboy Mansion in 2016 for $100 million.

NFL Star Lists Fort Lauderdale Beach Condo

NFL star and Fort Lauderdale native Nick Bosa has listed his two-level beach condo for $1.75 million. Located in a popular Fort Lauderdale neighborhood, the three-bedroom, 2,097-square-foot condo includes three bedrooms, partial ocean views, and designer finishes. The condo building was completed in 2020, one of a dozen new Fort Lauderdale oceanfront condo projects since 2015.

From Will Rogers to Michelle Pfeiffer

Michelle Pfeiffer Ant-Man & The Wasp premiere
joyparris, CC BY 3.0 , via Wikimedia Commons

A home that was originally built for Will Rogers in the 1930s and more recently owned by Michelle Pfeiffer has just sold for $14.044 million. The ultra-private equestrian estate is set on 3.3 acres in the heart of LA’s Pacific Palisades, where neighbors ride their horses down the street. The historic property includes five distinct structures: a main home, a staff house, a pool house, stables converted into a home gym, and a newly constructed two-story guest house.

For more celebrity home news and celebrity home video tours, visit TopTenRealEstateDeals.com.

New Online Tool May Revolutionize Real Estate Investing

REAutomation Technologies’ new platform offers cutting-edge tools and access to a true online RE marketplace

Real estate investment technology has taken a step forward with a new platform that offers:

  • Easy property listing and online negotiation
  • Custom buyer criteria allows investors to be proactively notified when newly listed properties meet their criteria
  • Real-time analytics and comprehensive data, document, task, and process management, customizable to individual needs

In the fast-paced world of real estate investment, staying ahead of the competition requires leveraging the latest tools and technologies. REAutomation Technologies is a groundbreaking platform designed to streamline residential real estate transactions for investors. Significantly, this new tool offers buyers and sellers unparalleled efficiency and effectiveness. Whether you’re an experienced investor or just starting out, this new platform has the potential to streamline every aspect of the real estate investment process.

What is REAutomation Technologies?

REAutomation Technologies is an advanced online marketplace and process automation platform tailored for residential real estate investors. The platform combines cutting-edge technology with a user-friendly interface, providing a seamless experience from property discovery to closing deals. In addition, by integrating powerful technology tools for evaluation, negotiation, and transaction management, REAutomation Technologies aims to transform the way investors operate, maximizing their ROI and minimizing operational hassles.

Key Features and Benefits of Real Estate Investment Technology

Easy Property Listing, Market Analysis, and Powerful Tools

For property sellers, listing properties has never been easier. With REAutomation Technologies’ new platform, sellers can quickly upload detailed property information and images, creating attractive and comprehensive listings. Advanced algorithms suggest competitive listing prices based on real-time market data. Properties can be listed selectively or uploaded in bulk using the platform’s advanced tools. Sellers maintain control over the specific data, documents, and photos visible to buyers and can tailor the information presented to suit different Deal Types. Buyers will receive automatic notifications if a property meets their criteria.


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Lead Generation for Sellers and Investment Opportunities for Buyers

Use technology to grow your client base with marketing access to a pool of qualified buyers from REAutomation Technologies’ expansive community of private networks. This feature helps reach more potential buyers and increases the chances of closing deals. Overall, for property buyers, the platform offers a treasure trove of quality investment opportunities. Buyers can set criteria to receive automatic notifications of new properties that meet their requirements and utilize powerful evaluation and analysis tools to model the entire lifecycle of the property.

Online Negotiation, Custom Document Generation, and Electronic Signatures

Engage in seamless online negotiations between sellers and potential buyers, streamlining the entire process. Generate all necessary documents from within the system using saved data and negotiation terms. This feature can eliminate the need for manual paperwork, reduce errors, and save time. In addition, electronic signatures integrated with DocuSign allow all business to be conducted online, further enhancing efficiency.

End-to-End Process Management and Real-Time Analytics

REAutomation Technologies offers robust end-to-end process management, guiding users through every step of the transaction. The platform’s task management screens walk users through each stage of their customized process, ensuring nothing falls through the cracks. In effect, this allows real-time insights and tracks the performance of transactions with intuitive dashboards. These tools provide business-level visibility, allowing users to drill down into the details of each property and transaction. With all data, documents, and photos in one place, workflow can be simplified and securely managed.

Seamless Communication and Collaboration

The platform facilitates transparent communication between sellers, buyers, and real estate professionals (such as title, insurance agents, contractors, property inspectors, etc). Users can interact with their own personal network of professionals, even if those parties do not have an account on the platform! You can ensure that everyone is on the same page, and this simple, seamless collaboration reduces miscommunication and accelerates the transaction process.


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Get Started

Significantly, REAutomation Technologies has partnered with Realty411 to provide its members with a customized “Private Network,” an exclusive space that offers access to off-market properties and a host of other valuable online services. By streamlining transactions, providing powerful tools, and facilitating strategic partnerships, REAutomation Technologies can empower investors to maximize their ROI and grow their business efficiently.

Best of all, you can sign up for a free account, with setup in just minutes. Follow this link to get started: https://realty411.com/property-network

Are You Focused on Commercial Real Estate?

By Rick Tobin

Earlier this year in January, economists from the International Monetary Fund claimed that commercial real estate prices had fallen at the steepest pace in more than 50 years. As we now approach the fourth quarter here in 2024, the price drops have escalated and only worsened for property owners. Now, we might be seeing the worst commercial property price declines in U.S. history.


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Approximately 20%, or $929 billion, of the $4.7 trillion dollars’ worth of outstanding commercial mortgages owed to lenders and investors may balloon or become all due and payable by the end of 2024, as per the Mortgage Bankers Association’s 2023 Commercial Real Estate (CRE) Survey of Loan Maturity Volumes.

Between 2024 and 2028, upwards of $2.81 trillion in commercial loans are scheduled to come due and need to be paid off or refinanced, according to Trepp. Within this same analysis provided by Trepp, they project that more than $533 billion will balloon or come due in 2025. The largest commercial mortgage holders for these commercial mortgages coming due are regional banks and thrifts that hold over half of these maturing loans through 2028.

Commercial Real Estate Trends

Let’s take a look at both positive and negative commercial property trends across the nation in recent years:

  • The estimated total dollar value of commercial real estate was $22.5 trillion as of Q4 2023, which makes it the fourth-largest asset market in the nation following stocks or equities, residential real estate, and Treasury securities. (Federal Reserve’s April 2024 Financial Stability Report),
  • By 2050, commercial building floor space is expected to reach 124.3 billion square feet, a 33% increase from 2020. (Center for Sustainable Systems, University of Michigan)
  • 72% of commercial buildings in the US are 10,000 square feet or smaller. (National Association of Realtors)
    The typical length of a building lease in the US is three to 10 years. (DLA Piper)
  • Approximately 69% of all commercial buyers in the US need financing to purchase properties. (National Association of Realtors)
  • As of July 2024, the national office vacancy rate reached a whopping 20.1%. This was the very first time ever that the U.S. vacancy rate surpassed 20%. (CommercialEdge)
  • In 2024, the U.S. apartment construction industry is expected to break a new all-time record for apartment units delivered with well over 500,000 units completed, which is 30% higher than back in 2022. (Fannie Mae)
  • An estimated one-third of industrial space in the US is more than 50 years old. (NMRK)
  • The Inland Empire (Riverside and San Bernardino counties) in California had averaged an incredibly low 1.2% vacancy rate for industrial space in 2021 and/or 2022. (Commercial Edge)
  • However, vacancy rates for industrial properties in the Inland Empire skyrocketed to 6.8% by Q1 of 2024, a 400-basis point vacancy rate increase compared to 2023. The Inland Empire now has the second highest vacancy rate for industrial properties on the West Coast, behind only Phoenix. (Kidder Matthews)
  • Nationally, the industrial real estate vacancy rate reached 6.1% in the first half of 2024. (CommercialEdge)
  • For every $1 billion of growth in the e-commerce sector, it requires an extra 1.2 million square feet of new warehouse space. (Prologis)

Is Multifamily Strong or Not?

In many U.S. regions, the multifamily sector is very strong partly since so many tenants can’t afford to buy homes nearby that are currently priced at all-time record highs. In other regions, multifamily apartment landlords may be struggling with significant financial losses.

The multifamily apartment mortgage default rate has quadrupled over the past year, according to Freddie Mac. Last year in 2023, this year in 2024, and through at least 2025, more brand new apartment units will be completed and available for lease than at any other time since as far back as 50+ years ago in 1973.

Multifamily apartment landlords across the nation are defaulting on their mortgages with decade-high rates in states like California, Texas, Florida, and elsewhere.

Some of the main factors why multifamily apartment mortgage default rates are rising are as follows:

1. The owner’s existing mortgage rate may have increased by 100% or more after their previously 3-year, 5-year, 7-year, or 10-year fixed rate converted to a new adjustable rate at today’s much higher mortgage index. As a result, the once positive monthly cash flow turned negative due to the higher mortgage rates and payments.

2. Rising vacancy rates as fewer tenants could afford rapidly increasing rents in many of these apartment building locations found in various metropolitan regions.

3. In other regions, the vacancy rates had increased so much that landlords had to drop their rent prices which, in turn, turned monthly profits into losses.

4. Skyrocketing costs for various types of landlord insurance or umbrella insurance policies as well as increased litigation costs from unhappy or injured tenants.

The multifamily market is projected to add or deliver another 574,000 new apartment units in 2024 alone, according to an analysis shared by the CoStar Group. As a result, future rent prices may start falling as the available supply exceeds the demand.

Upside-Down Office Buildings

Almost 45% of all office buildings nationwide that are leveraged with debt are upside-down or underwater where the existing mortgage debt exceeds the current market value, according to sources like ZeroHedge, Bloomberg, and Morgan Stanley. Some office buildings are now selling for as low as $9 per square foot, not $900/sq. ft.

An eye-opening example of how massive some of these commercial property prices have plunged was the recent April 2024 sale of the 44-story AT&T Center office building in St. Louis, Missouri. Back in 2006 near the previous real estate bubble peak, the same building sold for $205 million dollars. In April, this property sold for just $3.6 million, which was a staggering 98% value drop.

Some savvy investors who purchase these discounted office buildings may choose to convert them into multifamily apartment buildings if the remodel and rezoning costs aren’t too high. Are you seeing heavily discounted office building deals in the areas where you live or invest as well?

Two of the main causes for falling residential and commercial real estate values are related to rising unemployment and upside-down properties as more people may soon clearly see, sadly.

All-Time Record Consumer Debt and Defaults

The ability to pay rent or a mortgage payment is directly related to access to cash and credit for most people. When times are more challenging and the employment or investment income is either lower or nonexistent, many people choose to access their credit cards to make their monthly payments. Once the credit card limits are reached, some tenants may not be able to pay their rents.

There is not a single state in the U.S. today with less than a 10% credit card delinquency rate for their residents as credit card APRs are near 28% to 40% in 2024, depending upon the credit card issuer and the borrowers’ creditworthiness .

Back near the depths of the Great Recession in April 2009 when credit card rates were closer to 12%, the national credit card delinquency rate was only 6.77%.

Highest Credit Card Defaults

By state, here is the percentage of consumers who are delinquent on one or more accounts:

* Mississippi – 39%
* Louisiana – 32%
* Alabama – 31%
* Arkansas – 30%
* Oklahoma – 28%
* Kentucky – 28%
* South Carolina – 27%
* Tennessee – 26%
* Texas – 25%
* West Virginia – 25%
* North Carolina – 24%
* Indiana – 24%
* Georgia – 23%
* New Mexico – 23%
* Missouri – 22%
* Arizona – 20%
* Nevada – 19%
* Wyoming – 18%
* Oregon – 17%
* California – 15%
* Florida – 15%
Sources: Trading Economics and John Williams


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Top 10 Credit Default Cities

Here are the U.S. cities where the largest share of people are behind on their credit cards by at least one payment.
1. McAllen, Texas — 51.7 percent
2. El Paso, Texas — 46.3 percent
3. Baton Rouge, La. — 45 percent
4. Greensboro, N.C. — 44.8 percent
5. Columbia, S.C. — 44.6 percent
6. Jackson, Miss. — 44 percent
7. San Antonio, Texas — 43.8 percent
8. Augusta, Ga. — 43.3 percent
9. Greenville, S.C. — 42.6 percent
10. Memphis, Tenn. — 42.5 percent

Source: LendingTree

Discounted Real Estate Buying Opportunities

Just like following the Great Depression, the Savings & Loan Crisis, and the Great Recession, there were incredible discounting buying opportunities for homeowners and investors who were searching for both residential and commercial real estate deals.

You must continue to stay focused on the opportunities rather than on the obstacles to get ahead in this world. “Out of chaos comes opportunity” as I like to say repeatedly to friends, family, and clients.

If 99 people are running towards the hills and doing nothing, you can be the sole brave and wise person who buys the property for almost cents on the dollar like some of the office building deals. If so, you might create generational wealth for you and your family.


Rick Tobin

Rick Tobin has worked in the real estate, financial, investment, and writing fields for the past 30+ years. He’s held eight (8) different real estate, securities, and mortgage brokerage licenses to date and is a graduate of the University of Southern California. He provides creative residential and commercial mortgage solutions for clients across the nation. He’s also written college textbooks and real estate licensing courses in most states for the two largest real estate publishers in the nation; the oldest real estate school in California; and the first online real estate school in California. Please visit his website at Realloans.com for financing options and his new investment group at So-Cal Real Estate Investors for more details. 


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How Much Should I Charge For Rent On My Income Property?

By Joe Arias

Becoming a real estate investor gives a person the fantastic opportunity to generate passive income, but if you want to be successful, you need to have a strategy. According to HUD, there are between 10 million and 11 million individual investor landlords managing an average of two units each in the United States. While it may be somewhat easy to become a landlord, it is challenging to be a successful landlord who brings in a profit each month.


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Being a landlord should be treated like being a business owner and should include a business plan. Your income property business plan should include things like financing options, marketing strategies, budgeting for maintenance and repairs, and your long-term goals. It should also include identifying your ideal tenant but be wary of fair housing laws. When determining who you would like to rent to helps you narrow down the type of amenities your property should have. Prospective tenants may demand specific amenities like a pet-friendly rental with a yard or that the unit is within close proximity to public transportation and schools. These amenities may call for higher rental rates but could also come with their own headaches and affect your return on investment.

Residential Properties

Single-family home or townhome, condo, or manufactured, pricing strategies are pretty much the same. Many landlords use the 1% rule. This rule suggests charging 1% of the home’s value for rent. In reality, it is not that simple and there are other factors to consider.

Where Should I Start?

Whether you are getting ready to purchase an investment property or preparing to put it on the rental market due to tenant turnover, when deciding how much to charge for monthly rent you need to figure out a rental price that is high enough to cover your mortgage and operating expenses while ultimately giving you extra cash each month. But, you can’t just set a rental rate based on how much profit you’d like to make on your rental property. Unfortunately, it doesn’t work that way. Many factors go into determining how much to charge for rent. Let’s discuss them.

First, let’s talk about market rent. Market rent refers to the average rent price for a rental property and is determined by the real estate market value. When you get ready to list your property for rent, it is essential to see what your competition, other landlords, are charging for their rates. Some factors which affect the amount you can charge in rent are:

  • Square footage
  • Number of bedrooms
  • Number of bathrooms
  • Garage or covered parking spaces
  • Pet policies
  • Property type (single-family home, condo, etc.)

It is a good idea to research property values in the area where your property is located. This part of the process should be pretty simple. You can either look at one of the many online home search websites to do your research or ask your real estate agent to give you access to an online portal through your local MLS. Either way, you will be able to see what is available in your area filtered out by the homes that have similar features.

Depending on the type of property you have purchased, there may not be an identical comp to base your price on. One way around that is to look at the price per square foot in your neighborhood in properties as similar as you can find. Even if your property is 1200 square feet and the house down the street that just got rented out is 1600 square feet, you can still look at that number to help you determine your rate. So if the 1600 square foot house rented for $2,000 per month, that would make the price per square foot $1.25. You could then base your price on that number by multiplying $1.25 by 1200.

Rental Property Expenses

As we discussed, you cannot just set a rental price based on how much money you need to make in order to cover expenses and generate a profit. At the same time, you need to be aware of your costs so that you can set the price high enough to make a profit. When determining how much you will need to charge for rent each month, there are some additional, not so fun considerations to take into account.

These include:

  • Mortgage payments
  • Property taxes
  • Insurance
  • HOA fees
  • Property management fees
  • Maintenance fees
  • Rental income taxes
  • Utilities

Each of these items are additional expenses that you will have to cover and can vary by city or even neighborhood you purchase in. These fees are typically the same year-round, so it is somewhat easy to put them into your plan when working to determine the monthly rental rate.

Commercial Properties

The process of arriving at a rental rate on your commercial property is similar to that of a residential home.

You will need to look at similar properties to what they are renting for, just like you would with a residential property. In general, you would look at the property’s size, location, and number and type of tenants that the property currently has. In addition to these somewhat basic factors, you also need to consider the following:

Charging by usable square footage: This is the amount of space that the tenant uses alone, not including common areas that any tenant can use. So in an office building, it would be the actual office space versus the building’s lobby.

Leases are much more complicated: There are multiple ways to enter into a commercial agreement lease, here are three primary lease structures:

  • Triple Net – Tenants pay their base rent plus taxes and insurance on the building. These are the most common types of leases.
  • Full-Service Gross – Tenants pay the landlord on fee, and the landlord is then responsible for all other expenses like taxes, insurance, maintenance, and utilities. These types of leases are common in office properties.
  • Modified Gross – Landlords pass on some but not all of the cost of utilities, maintenance, janitorial, etc.

As the landlord, you will have to figure out much to charge for base rent and calculate how much the additional expenses will be. You still want your lease price to be attractive to potential tenants and competitive against other property managers.

Something else to consider is that commercial leases tend to last for more extended periods of time. Typically the lease period can be three to five years, so it is imperative to choose an amount that will hold up to that longevity.

Unless you are a seasoned investor, it may be wise to work with a property manager to help you with the day to day dealings. They can even help you determine how much to charge in rent.


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There is So Much to Consider, and I’m Overwhelmed

Looking at all of these factors is overwhelming. Rental rates can change by the week, and doing all of this research only to find that prices have increased or decreased before you can get the property listed can be discouraging. It is essential to understand why prices change so quickly. Like any other product on the market, supply and demand is always a factor in how much something costs.

Some landlords may choose supply and demand as the only factor in determining a rental rate. Others may place their rates somewhere in between the neighborhood market rate and HUD’s fair housing rate. Whatever strategy you choose, make sure your property stacks up to other properties in the area and you should be okay.

Final Thoughts

Pricing your investment property, be it residential or commercial, is one of the most important factors in being a successful investor. If you do not charge enough to cover all of your expenses, you will lose money making your investment a bust. Very simply, look at the current market rates based upon the size and condition of your property in order to determine how much to charge for rent.


Joe Arias

Joe Arias and his partners have flipped hundreds of properties in the Southern California Region. He has developed cutting-edge systems to simplify and scale the entire remodel process that can easily be applied to flipping, rentals, wholesaling, and other passive income strategies. More recently, Joe founded a real estate investing education company called RealSuccess Investments, allowing him to share his tools and systems with hundreds of up-and-coming investors. 

RealSuccess is focused on education on flipping, rentals, passive income, and wholesaling.

Joe is also a best-selling author. He has written 4 books: Finding your RealSuccess, First Steps to Flipping, R stands for Rentals and Retirement, and Wholesaling Real Estate.

“I came from Argentina when I was 20, I am 40 years old now. I didn’t know anyone, I am CERO generation, usually people say, I am first or second generation but I was the one that crossed the border, no language, no friends, no family, no money, nothing, nada… If I can do it, anyone can.”

From a young latino immigrant  to a celebrated real estate investor, Joe is a true testament to hard work and discipline. As an investor, he has made it his mission to help others achieve financial freedom while enjoying living a life of passion, fulfillment, and empowerment.

RealSuccess Website

www.ourrealsuccess.com

Personal Instagram: 

https://www.instagram.com/joeariasinvestor/

Real Estate Investment- Instagram: 

Instagram: https://www.instagram.com/realsuccesseducation/

Video For Finding Money from All Day Training (10 Hour Seminar)

https://vimeo.com/manage/videos/528446162

1 Hour Webinar

https://vimeo.com/manage/videos/530996751

Amazon Book#1:

Amazon Book#2


Learn live and in real-time with Realty411. Be sure to register for our next virtual and in-person events. For all the details, please visit Realty411Expo.com or our Eventbrite landing page, CLICK HERE.

Oregon Investors: Join Our FREE 2-Hour In Person Event Near You!

Please review this post from our sponsor, thank you.


Hello Realty411 Investor,

Are you ready to take control of your financial future? Whether you want to create an additional source of income or build something that will help you leave a legacy of wealth… this no-charge event will show you how Real Estate Investing can help you get there.

My friend, Joe Arias, with RealSuccess is sending his team to train you and a guest LIVE and in-person right near Portland, Oregon — and all you have to do is claim your seat to take advantage of it.

During this 2-hour class, you’ll discover…

  • How you can start thinking like a successful investor right from the start – so you can start networking and building your team right away…
  • Diverse investment strategies that can help you get started wherever you want and build your portfolio no matter what the world throws at you…
  • The insider secrets to finding profitable deals anywhere… from your own back yard to clear across the country…
  • The art (and science!) of profitable numbers… and how you can calculate them the RIGHT way to make sure every deal has good potential…
  • Innovative funding strategies that will help you STOP feeling trapped by cash flow and start using resources to help you scale faster…
  • And much, much more!

All with real-world examples and Q&A so you feel confident and ready to grow your real estate investing business!

PLUS when you attend, you’ll receive three bonus gifts:

Bonus Gift #1. Off Market Deals: This top secret manual shows you how you can beat everyone else to the most profitable off market deals.

Bonus Gift #2: Deal Analyzer Tool: This is the tool Joe and his team use to analyze every deal and check profit potential… imagine how confident you’ll feel having this on your side!

Bonus Gift #3: Deal Funding Rolodex: Because funding shouldn’t hold you back, Joe will give you his personal list of lenders and investors that you can use to fund your next deal.

I know Joe and his team have dedicated their time and energy to developing tools and systems that are proven to guide you on a successful path to real estate investing… and all you have to do to access it is click the button below and register for your 2 free tickets.

Don’t miss this opportunity to get potentially life-changing insights from one of the top real estate investors I know.

Linda @ Realty411 Team

P.S. Whether you’re brand-new to the real estate game or you’ve already invested before… this class is for you. The strategies you’ll discover can help you level up faster and drive more success than you might be able to achieve on your own.

Don’t miss your chance – save your free seat!


Since 2007, Realty411.com has assisted top companies expand their visibility and grow their business. Contact us for a complimentary marketing session. Investors, do you have questions about real estate investing? Are you looking for a turnkey rental? Need a solid REI referral?
Book a meeting with a Realty411 team member: CLICK HERE.

Licensed Agent in California
DRE #01355569
The REAL Brokerage
DRE #02022092

Unlock Your Path to Real Estate Success – Join Our FREE 2-Hour In Person Event!

Please review this post from our sponsor, thank you.


Hi Realty411 Investor,

Are you ready to take control of your financial future? Whether you want to create an additional source of income or build something that will help you leave a legacy of wealth… this no-charge event will show you how Real Estate Investing can help you get there.

My friend Joe Arias with RealSuccess is sending his team to train you and a guest LIVE and in-person right near Detroit, Michigan — and all you have to do is claim your seat to take advantage of it.

During this 2-hour class, you’ll discover…

  • How you can start thinking like a successful investor right from the start – so you can start networking and building your team right away…
  • Diverse investment strategies that can help you get started wherever you want and build your portfolio no matter what the world throws at you…
  • The insider secrets to finding profitable deals anywhere…from your own back yard to clear across the country…
  • The art (and science!) of profitable numbers…and how you can calculate them the RIGHT way to make sure every deal has good potential…
  • Innovative funding strategies that will help you STOP feeling trapped by cash flow and start using resources to help you scale faster…
  • And much, much more!

All with real-world examples and Q&A so you feel confident and ready to grow your real estate investing business!

PLUS when you attend, you’ll receive three bonus gifts:

Bonus Gift #1. Off Market Deals:

This top secret manual shows you how you can beat everyone else to the most profitable off market deals.

Bonus Gift #2: Deal Analyzer Tool:

This is the tool Joe and his team use to analyze every deal and check profit potential… imagine how confident you’ll feel having this on your side!

Bonus Gift #3: Deal Funding Rolodex:

Because funding shouldn’t hold you back, Joe will give you his personal list of lenders and investors that you can use to fund your next deal.

I know Joe and his team have dedicated their time and energy to developing tools and systems that are proven to guide you on a successful path to real estate investing… and all you have to do to access it is click the button below and register for your 2 free tickets.

Don’t miss this opportunity to get potentially life-changing insights from one of the top real estate investors I know.

Linda @ Realty411 Team

P.S. Whether you’re brand-new to the real estate game or you’ve already invested before… this class is for you. The strategies you’ll discover can help you level up faster and drive more success than you might be able to achieve on your own.

Don’t miss your chance – save your free seat!


Since 2007, Realty411.com has assisted top companies expand their visibility and grow their business. Contact us for a complimentary marketing session. Investors, do you have questions about real estate investing? Are you looking for a turnkey rental? Need a solid REI referral?
Book a meeting with a Realty411 team member: CLICK HERE.

Licensed Agent in California
DRE #01355569
The REAL Brokerage
DRE #02022092

ONLINE EVENT FOR OUR INVESTORS: Learn About Brand-New, Turnkey Properties to Add to Your Rental Portfolio


Dear Realty411 Investor,

It is always our top priority to educate our readers on the benefits of real estate investing. As such, we encourage everyone to take action and begin to build a portfolio of rental properties. With this in mind, we are please to announce our newest live webinar.

On this informative online event being held on Saturday, August 24th at 10 AM PT (1 PM ET), guests will gain insight on exclusive property opportunities in the Kansas City market.

Join us as Elux Homes discusses their new-construction, single-family, turnkey investor offering, Woodlands Crossing, in Spring Hill, Kansas. These brand-new homes consist of 3 to 5 bedroom units.

Rental properties to include property management plus tenants will be in place at the time of closing. First Colony Mortgage will be providing a special financing offer for this exclusive project with a 30-year fixed at 5.99% (APR 6.249%).

Don’t miss this unique opportunity in one of the fastest-growing communities in the Kansas City market. This is your chance to purchase an off-market property that is truly turnkey. Don’t miss this exciting LIVE webinar! To reserve your space, please register below.

As these photographs reveal, Elux Homes has constructed beautiful homes that are open and bright; rental homes with quality appliances, walk-in closets, and other classic details.

We hope you can join us for our special live webinar, CLICK HERE, as we discuss some of the unique features found in Woodlands Crossing and the larger Kansas City market.

Since 2007, Realty411.com has assisted top companies expand their visibility and grow their business. Contact us for a complimentary marketing session. Investors, do you have questions about real estate investing? Are you looking for a turnkey rental? Need a solid REI referral?
Book a meeting with a Realty411 team member: CLICK HERE.

Licensed Agent in California
DRE #01355569
The REAL Brokerage
DRE #02022092

The California Gold Rush Boom

By Rick Tobin

The California statewide median home price reached an all-time record high of $908,040 in May, which was more than $500,000 higher than the national average price of $407,600. Through June 2024, the median home price average remained above $900,000 for three consecutive months in California.

By the end of the 1st quarter of 2024, California homeowners saw the largest year-over-year equity gain in the nation at $64,000. Los Angeles metropolitan region homeowners had even larger gains while netting closer to $72,000, according to the CoreLogic Homeowner Equity Insights report.


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The CoreLogic analysis showed that homeowners across the nation with mortgages (approximately 62% of all properties) had total equity gains of roughly $1.5 trillion dollars between the first quarter of 2023 and 2024, an annualized percentage gain of +9.6%. Massachusetts had the #2 overall state equity gain at $61,000 and New Jersey was ranked #3 at $59,000.

By comparison, the median national home price hovered between about $430,000 and $445,000 through May and June 2024, according to multiple sources such as Realtor.com. The typical home listing nationwide took 45 days on average to sell, which is still well below the historical average time to sell listed properties.

These massive equity gains each year for most states have dropped the average loan-to-value (LTV) for mortgaged homes nationwide to a record low 48.3% LTV. While other types of consumer debt are currently near all-time record highs for credit cards, student loans, and automobile loans, many American homeowners have never been wealthier.

No matter how fast national home prices are increasing each year, California home prices continue to remain at least twice as high as the national average.

Two Top California Home Regions

There are several booming housing regions across California. Yet, two of the best overall housing markets remain here in Southern California: Orange County and San Diego County.

1. Orange County, California: Through June 2024, Orange County topped a ranking of home-price gains for 30 U.S. cities for the fourth consecutive month, according to data released by First American Title. Orange County price gains grew by +10.2% in 12 months. By comparison, the #2 and #3 national home price gain leaders were in Miami (+8.9%) and Pittsburgh (+6.5%).

The home value trends in Orange County through July 2024 were as follows:

● Median listing home price: $1.3 million
● Median listing home price per square foot: $704/sq. ft.
● Median sold home price: $1.7 million

2. San Diego, California: In May 2024, home prices in San Diego County surpassed $1 million for the first time ever, as per both the San Diego Union-Tribune and CoreLogic. The total overall price increase of more than 9% year-over-year was the largest spike of any of the Top 10 metropolitan regions in the nation.

With most coastal regions in Southern California now averaging well over $1 million dollars for home prices, a larger number of home buyers are looking at inland regions such as those found in Riverside and San Bernardino counties where some homes can be found at prices closer to the much lower national average.

Low Home Sales Volume

In May 2024, there were 4.11 million home sales, according to the National Association of Realtors. During this same time, there were 3.7 months of available home listing inventory, a median sales price gain of +5.8% year-over-year, and the inventory percentage increase was just up +0.6%.

The May 2024 home sales numbers for the nation dropped to one of the three lowest home sales months over the past decade. The slowest home-selling month was back in May 2020 during the pandemic lockdowns and back in October 2023 when mortgage rates were reaching peak highs.

I can’t think of any other time in U.S. history when near record low sales volume happened as home values reached all-time record highs. Generally, lower sales volume tends to lead to falling home prices.

California’s Top 5 Global Economy

By 2018, California had surpassed the United Kingdom as the 5th largest economy in the world, as measured by Gross Domestic Product, if it were listed as a separate nation.

Listed below are the Top 8 largest world economies as of the end of 2023:

1. United States: $27 trillion (including California)
2. China: $17.7 trillion
3. Germany: $4.4 trillion
4. Japan: $4.2 trillion
5. California $3.86 trillion
6. India: $3.7 trillion
7. United Kingdom: $3.3 trillion
8. France: $3.1 trillion
Source: International Monetary Fund

Now, let’s take a closer look at the Top 5 states for largest output in the nation as of 2023:

1. California: $3.86 trillion
2. Texas: $2.6 trillion
3. New York: $2.2 trillion
4. Florida: $1.6 trillion
5. Illinois: $1.1 trillion


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California’s Finite Land Supply

As I’ve shared before in my 2021 article entitled California’s Gold Rush for Valuable Land, there’s a relatively small percentage of available buildable land in the state of California. Values for real estate or other types of consumer goods and services are generally determined by supply and demand. When the demand far exceeds the available supply of an asset or other type of consumer product, the values tend to rise much higher as we’ve seen with California real estate prices.

There are approximately 40 million residents in the Golden State. As of January 2020, the US Census Bureau reported that the U.S. had a population base of 330 million. This translates to California residents representing 12.12% of all U.S. residents.

The famous film and stage actor, writer, and witty humorist from Pacific Palisades, California named Will Rogers once said: “Buy land. They ain’t making any more of the stuff.”

Another historic quote by Harold Samuel, the founder of Land Securities, which was one of the United Kingdom’s most successful property companies, about the key to success in regard to how to make money in real estate is as follows: “Location, location, location.”

California is filled with an abundant supply of land that is adjacent to the majestic Pacific Ocean and includes scenic rivers, mountain ranges, and forests up and down the state which borders Mexico, Nevada, Arizona, and Oregon. Our state is 1,040 miles in length and 560 miles in width. There are an estimated 156,000 square miles of land and an additional 7,734 square miles that are covered by water for a grand total size of 164,000 square miles.

If you flew on an airplane between two airports in the state that didn’t fly over the Pacific Ocean, you’d probably see primarily empty land regions. Did you know that our 40 million residents live on approximately just 5.4% of the state’s entire available land supply?

Almost 95% of California has no people living on it due to very strict zoning and usage laws and incredibly high building costs like environmental-impact study and “sustainable living” or green home building fees. The combination of costly environmental-impact fees and rising supply costs are two of the main reasons why there haven’t been many affordable homes or apartments developed in the state.

If we divide 156,000 square miles of available California land supply by the estimated 5.4% of land that’s allowed to have residents living there, this means that only 8,424 square miles of California has residential or commercial real estate and residents on it. If so, this is equal to 4,748 California residents per square mile of the buildable land supply.

Let’s put this 8,424 square miles of buildable land in the Golden State into better perspective by comparing it to other U.S. regions:
● All of the Hawaiian Islands combined: 6,422 square miles
● The Big Island of Hawaii by itself: 4,028 square miles
● The state of Connecticut: 5,543 square miles
● Puerto Rico: 3,515 square miles

California’s Land of Opportunity

For so long as the state’s overall economy remains strong in spite of our massive state deficits, crime, traffic, and lack of affordable housing, we might just see a statewide home price average surpassing $1 million dollars in the near future if our annual home price gains remain at a pace well above our historical average.

Because most of California is not located on a beautiful beach, the fact that many inland properties are also rising to all-time record highs is validation or confirmation that the American Dream is more likely found within California than outside of our state’s borders.


Rick Tobin

Rick Tobin has worked in the real estate, financial, investment, and writing fields for the past 30+ years. He’s held eight (8) different real estate, securities and mortgage brokerage licenses to date and is a graduate of the University of Southern California. He provides creative residential and commercial mortgage solutions for clients across the nation. He’s also written college textbooks and real estate licensing courses in most states for the two largest real estate publishers in the nation; the oldest real estate school in California; and the first online real estate school in California. Please visit his website at Realloans.com for financing options and his new investment group at So-Cal Real Estate Investors for more details. 


Learn live and in real-time with Realty411. Be sure to register for our next virtual and in-person events. For all the details, please visit Realty411.com or our Eventbrite landing page, CLICK HERE.

Realty411’s VIP Network Member’s Meeting

Date and time
Saturday, August 31 · 10 – 11:30am PDT

Location
Online

About this event
Event lasts 1 hour 30 minutes

Dear Real Estate Investor,

Join our EXCLUSIVE online Realty411’s VIP Network and gain access to wonderful REI education, off-market properties, plus savings with major retail brands across the nation.

In addition, you’ll be invited to our private social media platforms to connect with other Realty411 members and readers. Members will also receive a print magazine mailed to them as well.

Join us for our VIRTUAL VIP Network Member’s Meeting to become a member of our national investor’s network. Each VIRTUAL meeting with feature a special speaker, plus members will have the opportunity to chat, ask questions anonymously or even join us on video to ask questions directly.

Our goal is to make a fantastic online and offline environment where learning and growing are key. We hope to assist as many estate investors as possible on their journey towards success. See you at the next virtual meeting!