Top 10 Celebrity Real Estate News: Jennifer Lopez, Kanye West & Rob Lowe

Jennifer & Ben’s Home Hits Zillow

GLAAD 2014 - Jennifer Lopez - Casper-28 (14362069822) (cropped)
DVSROSS, CC BY 2.0 , via Wikimedia Commons

Looking to reach more potential buyers, the 38,000-square-foot home of Jennifer Lopez and Ben Affleck has hit the Zillow listings at $68 million. The 12-bedroom, 24-bath home with a 12-car garage had been on the market for over a month before the Zillow posting. Jennifer & Ben spent months looking for the perfect family home before they pulled the trigger and paid $61 million for the Beverly Hills home in 2023. Jennifer recently filed for divorce, ending their two-year marriage.

Burt Reynolds’ Mountain Home Sold

A North Carolina home in the Blue Ridge Mountains that was once owned by Burt Reynolds just sold for $2.9 million. The North Carolina home includes four bedrooms, five baths and a stone bathroom built by his then-wife, Loni Anderson, for Burt. According to the listing agent, Burt fell in love with the area while filming Deliverance and subsequently purchased the home. He said that it was his favorite home.


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Goodbye Wave House—It Sold for $29.5 Million

Supermodel Karlie Kloss and Joshua Kushner, brother of Jared Kushner, have purchased one of Malibu’s most famous homes. Designed by surfer-architect Harry Gesner in the early 1960s, the Wave House was designed to complement the ocean’s waves.

Tom Petty’s Malibu Home

The Mediterranean-style home that Tom Petty bought in Malibu in 1998 is on the market at $19 million. The property includes a 10,000-square-foot main home, a guest home, a recording studio, seven bedrooms, a pool and 2.6 acres. Petty died in 2017.

Ellen Does Another Real Estate Flip

Ellen DeGeneres
photo by Alan Light, CC BY 2.0 , via Wikimedia Commons

When Ellen DeGeneres was growing up, her parents always rented and never were able to own their own home. But they often looked at homes for sale, and Ellen dreamed about how it would be to have her own room in one of them. When she became financially successful, Ellen started buying homes and flipping them, over and over, for large profits. She just did it again, selling neighboring properties consisting of a five-bedroom home on 3.44 acres and its next-door 6.58-acre lot in Carpinteria, California for $96 million. She bought the properties for $70 million in 2022.

Kanye Unloads His Malibu Gut Job

In 2021, Kanye West paid $57.3 million for a Malibu oceanfront home designed by architect-to-the-stars Tadao Ando but tore just about everything out of the home, leaving just a bare shell. He listed the home earlier this year for $53 million and quickly reduced the price to $39 million. The home just sold for $21 million.

US VP Candidate Tim Walz Is Homeless

Democratic VP candidate Tim Walz has not owned a home since he sold his home in Mankato, Minnesota in 2019 for $315,000, following his election as the state’s governor. He has no real estate, stocks or bonds, but he is currently living in the historic Minnesota Governor’s Mansion.


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Clint Eastwood’s Longtime Seaside Home

A Carmel, California home where Clint Eastwood lived when he was the mayor of the town is for sale at $21 million. Eastwood bought the Spanish Renaissance-style home a few years before he was elected mayor and sold it in 1996. The four-bedroom home was built about a hundred years ago with ocean views, 4,400 square feet, an interior courtyard, and a walkway to the beach. Eastwood was the mayor of Carmel from 1986 to ‘88, getting over 72% of the vote.

NBA MVP Lists All-Star Penthouse

One of Boston’s best penthouses, currently owned by the NBA Boston Celtics MVP, Jaylen Brown, is for sale. An apartment with all the bells and whistles you might expect in the home of a three-time NBA All-Star who signed a five-year, $304 million contract in 2023.

Rob Lowe Home For Sale

Rob Lowe 2012 Shankbone
David Shankbone, CC BY 3.0 , via Wikimedia Commons

The Beverly Hills home that Rob Lowe bought in 2020, about the same time he sold his longtime Montecito home for $45.5 million, is for sale at $6.575 million. The three-bedroom home includes 2,940 square feet, a gym, den and pool.

For more celebrity home news and celebrity home video tours, visit TopTenRealEstateDeals.com.

Justin Bieber’s Former Vacation Home Sold for $6.25 Million; CEO Partners with Original Builder to Restore Property to Former Glory

ReUp Living Undertakes Major Renovation to Justin Bieber’s Former Hawaii Vacation Home and Plans to Restore Ultra Luxury Home’s Original Architectural Vision.

With plans to renovate the iconic Waterfalling Estate on Hawaii’s Hamakua Coast and return the luxury property to its original glory, ReUp continues to push the boundaries of what is possible with new technology in the real estate market.

HAMAKUA, HI — ReUp Living, the pre-listing solution for homeowners, buyers and real estate agents that increases a home’s value by remodeling it with no risk or upfront costs before selling, proudly announces that work has begun on the prestigious Waterfalling Estate on Hawaii’s Big Island. This ultra-luxury property, known for its stunning natural waterfalls and having served as Justin Bieber’s vacation home, will undergo significant renovations to restore it to the original architect’s intentions.

“When we saw the potential in Waterfalling Estate, we knew it was a perfect fit for ReUp’s innovative approach to real estate,” said Ryan Sawchuk, founder of ReUp. “Our goal is to honor the original architectural vision while incorporating modern enhancements that elevate the property to its full potential. We’re partnering with the original builder to work with us on this project, which further highlights the community’s desire to see this historic estate continue its legacy.”

Waterfalling Estate, perched atop a cliff on Hawaii’s Hamakua Coast, has also been a filming location for popular TV shows like CBS’s “Love Island” and MTV’s “Ex on the Beach.” This nearly 11,000-square-foot property features five bedrooms, seven bathrooms, a 16-foot deep Olympic pool with a two-story waterslide, a nine-hole golf course and a tennis stadium. Its most spectacular feature, however, is the pair of largest, privately-owned natural waterfalls in the U.S. cascading into the ocean, offering a serene and dramatic backdrop that has caught the eye of numerous celebrities and TV producers.

“When I bought the property, I saw it as an undervalued gem that, with the right investment, could be restored to its former glory,” said Eric
Lochtefeld
, Chairman of ReUp. “These special properties need unique representation. When ReUp successfully renovates and sells this property for its true worth, it will be a significant achievement.”

As part of the renovation process, ReUp has created a Digital Twin of the Waterfalling Estate. This 3D model allows prospective buyers to tour the property virtually and visualize the planned renovations, choosing from literally millions of permutations to make it their own. Instead of having to make changes to an existing home months after the purchase, buyers get the home they want the day they move in.

“The beauty of our platform is that whatever a buyer envisions, they can have,” Sawchuk said. “The house is built with a helicopter landing pad, for example. Personally, I would want a hot tub or tiki-club, but someone else might want a helicopter pad. This shows the difference with ReUp — the seller shouldn’t dictate what’s done; it should be through our platform so buyers can request modifications before they move in.”

ReUp’s restoration of the Waterfalling Estate signifies a strong entry into the luxury real estate market, showcasing the brand’s capability to handle high-end properties and complex renovations.

“ReUp is creating tools for everyone involved — agents, buyers and sellers,” said Lochtefeld. “Renovations are challenging if you haven’t done it before, so any tools that streamline this process are beneficial. ReUp supports both buyers and sellers, empowering property owners to overcome the fear of selling for less than their property’s worth.”

To find out more information on costs to buy this franchise, please visit https://www.reupliving.com/franchising.

ABOUT REUP LIVING:

ReUp is a pre-listing solution for homeowners, buyers, and real estate agents that increases a home’s value by remodeling it with no risk or upfront costs before selling. Founded in 2021 by Ryan Sawchuk, ReUp began franchising in 2022 and has set out to transform the real estate process by updating tired homes with turnkey home improvements that require no upfront costs. Unlike traditional real estate transactions, ReUp covers the renovation costs and then splits the profit from increased home values, ensuring higher gains from real estate sales. The company can also simultaneously allow buyers to customize the new home while financing is closing. ReUp takes care of all renovation costs, sourcing, project management, and communication, while only using licensed and insured general contractors on all projects. ReUp is making home improvements accessible and stress-free so sellers can increase the value of their homes, buyers can customize and update the home of their dreams, and real estate agents can maximize their profitability through higher property values post-renovation. For more information on ReUp or a ReUp Franchise, visit ReUpLiving.com.


MEDIA CONTACT:
Julie Maw
Mainland
209.617.6518
[email protected]

Recent Celebrity Real Estate News

Recent TOP Real Estate News: Nicolas Cage, Nicole Richie & Marilyn Monroe

Marilyn Monroe’s Home Is Saved

Marilyn Monroe’s home, where she died in 1962, has been declared a historic-cultural monument by the City of Los Angeles. The 2,624-square-foot home was in danger of being demolished, which this designation will prevent. It was the only home that Marilyn ever owned.

Jimmy Buffett’s Palm Beach Home

Jimmy Buffett owned many homes in his lifetime, including homes in Beverly Hills, Palm Beach, West Palm Beach, Daytona Beach and Sag Harbor. His three-bedroom, 1,523-square-foot home in Palm Beach is for sale at $7.25 million.

Nicolas Cage’s Haunted Mansion

Nicolas Cage (2013)
Georges Biard, CC BY-SA 3.0 , via Wikimedia Commons

A New Orleans mansion once owned by Nicolas Cage and which many believe is haunted is for sale at $10.25 million. Located in the French Quarter, the grand property has been the subject of ghost stories since 1834, when a fire destroyed much of the mansion, and seven mutilated slaves were discovered locked in the home. One of several New Orleans haunted homes but also one of the city’s most beautiful homes, features include a wraparound balcony and a rooftop deck.

Nicole Richie & Cameron Diaz Selling Beverly Hills Homes

Cameron Diaz, Smiling and Waving (50638295502)
Drew de F Fawkes from Alsace, France, CC BY 2.0, via Wikimedia Commons

First, Benji Madden, and his wife, actress Cameron Diaz, put their Beverly Hills home on the market for $17.8 million. And now, Benji’s brother Joel Madden, and his wife, actress Nicole Richie, have followed along, listing their Beverly Hills home for $12.95 million.


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Mandy Moore Lists Pasadena Home She Rescued

In 2017, Mandy Moore and her future husband Taylor Goldsmith bought a 1950’s mid-century in Pasadena that had been the victim of an unfortunate redo in the 1990s, which obscured the mid-century clean lines. Mandy and Taylor fixed the mistakes and have now listed the home for $6 million.

The Teenage Judy Garland Home Sold

The Los Angeles home that teen star Judy Garland bought in 1938, the same year she was signed to star in The Wizard of Oz, has sold for $11 million. Clearly, a showplace when it was built and featured in the most prominent home magazines at the time, such as Architectural Digest, the two-story white home and grounds are still a showplace with its circular-gated driveway, prestigious location, and timeless design. The home was built by Wallace Neff, who also designed homes for Mary Pickford and Douglas Fairbanks, Fredric March and Charlie Chaplin.

Sean ‘Diddy’ Combs Lists LA Home $70 Million

Sean ‘Diddy’ Combs has listed his LA home, the same home recently raided by federal agents, for $70 million. Sean bought the 17,000-square-foot home in LA’s Holmby Hills neighborhood in 2014 for $39 million.


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Palm Beach Mizner Mansion Sells $148 Million

A Palm Beach mansion designed by Addison Mizner has sold for $148 million. The home, with six bedrooms and over 22,000 square feet, was built in 1919 and undergone several restorations, including after a 2007 lightning strike. It is the fourth-highest sale ever of a Palm Beach condo or home. The buyer is reported to be Daren Metropoulos, who also bought the LA Playboy Mansion in 2016 for $100 million.

NFL Star Lists Fort Lauderdale Beach Condo

NFL star and Fort Lauderdale native Nick Bosa has listed his two-level beach condo for $1.75 million. Located in a popular Fort Lauderdale neighborhood, the three-bedroom, 2,097-square-foot condo includes three bedrooms, partial ocean views, and designer finishes. The condo building was completed in 2020, one of a dozen new Fort Lauderdale oceanfront condo projects since 2015.

From Will Rogers to Michelle Pfeiffer

Michelle Pfeiffer Ant-Man & The Wasp premiere
joyparris, CC BY 3.0 , via Wikimedia Commons

A home that was originally built for Will Rogers in the 1930s and more recently owned by Michelle Pfeiffer has just sold for $14.044 million. The ultra-private equestrian estate is set on 3.3 acres in the heart of LA’s Pacific Palisades, where neighbors ride their horses down the street. The historic property includes five distinct structures: a main home, a staff house, a pool house, stables converted into a home gym, and a newly constructed two-story guest house.

For more celebrity home news and celebrity home video tours, visit TopTenRealEstateDeals.com.

New Online Tool May Revolutionize Real Estate Investing

REAutomation Technologies’ new platform offers cutting-edge tools and access to a true online RE marketplace

Real estate investment technology has taken a step forward with a new platform that offers:

  • Easy property listing and online negotiation
  • Custom buyer criteria allows investors to be proactively notified when newly listed properties meet their criteria
  • Real-time analytics and comprehensive data, document, task, and process management, customizable to individual needs

In the fast-paced world of real estate investment, staying ahead of the competition requires leveraging the latest tools and technologies. REAutomation Technologies is a groundbreaking platform designed to streamline residential real estate transactions for investors. Significantly, this new tool offers buyers and sellers unparalleled efficiency and effectiveness. Whether you’re an experienced investor or just starting out, this new platform has the potential to streamline every aspect of the real estate investment process.

What is REAutomation Technologies?

REAutomation Technologies is an advanced online marketplace and process automation platform tailored for residential real estate investors. The platform combines cutting-edge technology with a user-friendly interface, providing a seamless experience from property discovery to closing deals. In addition, by integrating powerful technology tools for evaluation, negotiation, and transaction management, REAutomation Technologies aims to transform the way investors operate, maximizing their ROI and minimizing operational hassles.

Key Features and Benefits of Real Estate Investment Technology

Easy Property Listing, Market Analysis, and Powerful Tools

For property sellers, listing properties has never been easier. With REAutomation Technologies’ new platform, sellers can quickly upload detailed property information and images, creating attractive and comprehensive listings. Advanced algorithms suggest competitive listing prices based on real-time market data. Properties can be listed selectively or uploaded in bulk using the platform’s advanced tools. Sellers maintain control over the specific data, documents, and photos visible to buyers and can tailor the information presented to suit different Deal Types. Buyers will receive automatic notifications if a property meets their criteria.


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Lead Generation for Sellers and Investment Opportunities for Buyers

Use technology to grow your client base with marketing access to a pool of qualified buyers from REAutomation Technologies’ expansive community of private networks. This feature helps reach more potential buyers and increases the chances of closing deals. Overall, for property buyers, the platform offers a treasure trove of quality investment opportunities. Buyers can set criteria to receive automatic notifications of new properties that meet their requirements and utilize powerful evaluation and analysis tools to model the entire lifecycle of the property.

Online Negotiation, Custom Document Generation, and Electronic Signatures

Engage in seamless online negotiations between sellers and potential buyers, streamlining the entire process. Generate all necessary documents from within the system using saved data and negotiation terms. This feature can eliminate the need for manual paperwork, reduce errors, and save time. In addition, electronic signatures integrated with DocuSign allow all business to be conducted online, further enhancing efficiency.

End-to-End Process Management and Real-Time Analytics

REAutomation Technologies offers robust end-to-end process management, guiding users through every step of the transaction. The platform’s task management screens walk users through each stage of their customized process, ensuring nothing falls through the cracks. In effect, this allows real-time insights and tracks the performance of transactions with intuitive dashboards. These tools provide business-level visibility, allowing users to drill down into the details of each property and transaction. With all data, documents, and photos in one place, workflow can be simplified and securely managed.

Seamless Communication and Collaboration

The platform facilitates transparent communication between sellers, buyers, and real estate professionals (such as title, insurance agents, contractors, property inspectors, etc). Users can interact with their own personal network of professionals, even if those parties do not have an account on the platform! You can ensure that everyone is on the same page, and this simple, seamless collaboration reduces miscommunication and accelerates the transaction process.


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Get Started

Significantly, REAutomation Technologies has partnered with Realty411 to provide its members with a customized “Private Network,” an exclusive space that offers access to off-market properties and a host of other valuable online services. By streamlining transactions, providing powerful tools, and facilitating strategic partnerships, REAutomation Technologies can empower investors to maximize their ROI and grow their business efficiently.

Best of all, you can sign up for a free account, with setup in just minutes. Follow this link to get started: https://realty411.com/property-network

Are You Focused on Commercial Real Estate?

By Rick Tobin

Earlier this year in January, economists from the International Monetary Fund claimed that commercial real estate prices had fallen at the steepest pace in more than 50 years. As we now approach the fourth quarter here in 2024, the price drops have escalated and only worsened for property owners. Now, we might be seeing the worst commercial property price declines in U.S. history.


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Approximately 20%, or $929 billion, of the $4.7 trillion dollars’ worth of outstanding commercial mortgages owed to lenders and investors may balloon or become all due and payable by the end of 2024, as per the Mortgage Bankers Association’s 2023 Commercial Real Estate (CRE) Survey of Loan Maturity Volumes.

Between 2024 and 2028, upwards of $2.81 trillion in commercial loans are scheduled to come due and need to be paid off or refinanced, according to Trepp. Within this same analysis provided by Trepp, they project that more than $533 billion will balloon or come due in 2025. The largest commercial mortgage holders for these commercial mortgages coming due are regional banks and thrifts that hold over half of these maturing loans through 2028.

Commercial Real Estate Trends

Let’s take a look at both positive and negative commercial property trends across the nation in recent years:

  • The estimated total dollar value of commercial real estate was $22.5 trillion as of Q4 2023, which makes it the fourth-largest asset market in the nation following stocks or equities, residential real estate, and Treasury securities. (Federal Reserve’s April 2024 Financial Stability Report),
  • By 2050, commercial building floor space is expected to reach 124.3 billion square feet, a 33% increase from 2020. (Center for Sustainable Systems, University of Michigan)
  • 72% of commercial buildings in the US are 10,000 square feet or smaller. (National Association of Realtors)
    The typical length of a building lease in the US is three to 10 years. (DLA Piper)
  • Approximately 69% of all commercial buyers in the US need financing to purchase properties. (National Association of Realtors)
  • As of July 2024, the national office vacancy rate reached a whopping 20.1%. This was the very first time ever that the U.S. vacancy rate surpassed 20%. (CommercialEdge)
  • In 2024, the U.S. apartment construction industry is expected to break a new all-time record for apartment units delivered with well over 500,000 units completed, which is 30% higher than back in 2022. (Fannie Mae)
  • An estimated one-third of industrial space in the US is more than 50 years old. (NMRK)
  • The Inland Empire (Riverside and San Bernardino counties) in California had averaged an incredibly low 1.2% vacancy rate for industrial space in 2021 and/or 2022. (Commercial Edge)
  • However, vacancy rates for industrial properties in the Inland Empire skyrocketed to 6.8% by Q1 of 2024, a 400-basis point vacancy rate increase compared to 2023. The Inland Empire now has the second highest vacancy rate for industrial properties on the West Coast, behind only Phoenix. (Kidder Matthews)
  • Nationally, the industrial real estate vacancy rate reached 6.1% in the first half of 2024. (CommercialEdge)
  • For every $1 billion of growth in the e-commerce sector, it requires an extra 1.2 million square feet of new warehouse space. (Prologis)

Is Multifamily Strong or Not?

In many U.S. regions, the multifamily sector is very strong partly since so many tenants can’t afford to buy homes nearby that are currently priced at all-time record highs. In other regions, multifamily apartment landlords may be struggling with significant financial losses.

The multifamily apartment mortgage default rate has quadrupled over the past year, according to Freddie Mac. Last year in 2023, this year in 2024, and through at least 2025, more brand new apartment units will be completed and available for lease than at any other time since as far back as 50+ years ago in 1973.

Multifamily apartment landlords across the nation are defaulting on their mortgages with decade-high rates in states like California, Texas, Florida, and elsewhere.

Some of the main factors why multifamily apartment mortgage default rates are rising are as follows:

1. The owner’s existing mortgage rate may have increased by 100% or more after their previously 3-year, 5-year, 7-year, or 10-year fixed rate converted to a new adjustable rate at today’s much higher mortgage index. As a result, the once positive monthly cash flow turned negative due to the higher mortgage rates and payments.

2. Rising vacancy rates as fewer tenants could afford rapidly increasing rents in many of these apartment building locations found in various metropolitan regions.

3. In other regions, the vacancy rates had increased so much that landlords had to drop their rent prices which, in turn, turned monthly profits into losses.

4. Skyrocketing costs for various types of landlord insurance or umbrella insurance policies as well as increased litigation costs from unhappy or injured tenants.

The multifamily market is projected to add or deliver another 574,000 new apartment units in 2024 alone, according to an analysis shared by the CoStar Group. As a result, future rent prices may start falling as the available supply exceeds the demand.

Upside-Down Office Buildings

Almost 45% of all office buildings nationwide that are leveraged with debt are upside-down or underwater where the existing mortgage debt exceeds the current market value, according to sources like ZeroHedge, Bloomberg, and Morgan Stanley. Some office buildings are now selling for as low as $9 per square foot, not $900/sq. ft.

An eye-opening example of how massive some of these commercial property prices have plunged was the recent April 2024 sale of the 44-story AT&T Center office building in St. Louis, Missouri. Back in 2006 near the previous real estate bubble peak, the same building sold for $205 million dollars. In April, this property sold for just $3.6 million, which was a staggering 98% value drop.

Some savvy investors who purchase these discounted office buildings may choose to convert them into multifamily apartment buildings if the remodel and rezoning costs aren’t too high. Are you seeing heavily discounted office building deals in the areas where you live or invest as well?

Two of the main causes for falling residential and commercial real estate values are related to rising unemployment and upside-down properties as more people may soon clearly see, sadly.

All-Time Record Consumer Debt and Defaults

The ability to pay rent or a mortgage payment is directly related to access to cash and credit for most people. When times are more challenging and the employment or investment income is either lower or nonexistent, many people choose to access their credit cards to make their monthly payments. Once the credit card limits are reached, some tenants may not be able to pay their rents.

There is not a single state in the U.S. today with less than a 10% credit card delinquency rate for their residents as credit card APRs are near 28% to 40% in 2024, depending upon the credit card issuer and the borrowers’ creditworthiness .

Back near the depths of the Great Recession in April 2009 when credit card rates were closer to 12%, the national credit card delinquency rate was only 6.77%.

Highest Credit Card Defaults

By state, here is the percentage of consumers who are delinquent on one or more accounts:

* Mississippi – 39%
* Louisiana – 32%
* Alabama – 31%
* Arkansas – 30%
* Oklahoma – 28%
* Kentucky – 28%
* South Carolina – 27%
* Tennessee – 26%
* Texas – 25%
* West Virginia – 25%
* North Carolina – 24%
* Indiana – 24%
* Georgia – 23%
* New Mexico – 23%
* Missouri – 22%
* Arizona – 20%
* Nevada – 19%
* Wyoming – 18%
* Oregon – 17%
* California – 15%
* Florida – 15%
Sources: Trading Economics and John Williams


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Top 10 Credit Default Cities

Here are the U.S. cities where the largest share of people are behind on their credit cards by at least one payment.
1. McAllen, Texas — 51.7 percent
2. El Paso, Texas — 46.3 percent
3. Baton Rouge, La. — 45 percent
4. Greensboro, N.C. — 44.8 percent
5. Columbia, S.C. — 44.6 percent
6. Jackson, Miss. — 44 percent
7. San Antonio, Texas — 43.8 percent
8. Augusta, Ga. — 43.3 percent
9. Greenville, S.C. — 42.6 percent
10. Memphis, Tenn. — 42.5 percent

Source: LendingTree

Discounted Real Estate Buying Opportunities

Just like following the Great Depression, the Savings & Loan Crisis, and the Great Recession, there were incredible discounting buying opportunities for homeowners and investors who were searching for both residential and commercial real estate deals.

You must continue to stay focused on the opportunities rather than on the obstacles to get ahead in this world. “Out of chaos comes opportunity” as I like to say repeatedly to friends, family, and clients.

If 99 people are running towards the hills and doing nothing, you can be the sole brave and wise person who buys the property for almost cents on the dollar like some of the office building deals. If so, you might create generational wealth for you and your family.


Rick Tobin

Rick Tobin has worked in the real estate, financial, investment, and writing fields for the past 30+ years. He’s held eight (8) different real estate, securities, and mortgage brokerage licenses to date and is a graduate of the University of Southern California. He provides creative residential and commercial mortgage solutions for clients across the nation. He’s also written college textbooks and real estate licensing courses in most states for the two largest real estate publishers in the nation; the oldest real estate school in California; and the first online real estate school in California. Please visit his website at Realloans.com for financing options and his new investment group at So-Cal Real Estate Investors for more details. 


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How Much Should I Charge For Rent On My Income Property?

By Joe Arias

Becoming a real estate investor gives a person the fantastic opportunity to generate passive income, but if you want to be successful, you need to have a strategy. According to HUD, there are between 10 million and 11 million individual investor landlords managing an average of two units each in the United States. While it may be somewhat easy to become a landlord, it is challenging to be a successful landlord who brings in a profit each month.


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Being a landlord should be treated like being a business owner and should include a business plan. Your income property business plan should include things like financing options, marketing strategies, budgeting for maintenance and repairs, and your long-term goals. It should also include identifying your ideal tenant but be wary of fair housing laws. When determining who you would like to rent to helps you narrow down the type of amenities your property should have. Prospective tenants may demand specific amenities like a pet-friendly rental with a yard or that the unit is within close proximity to public transportation and schools. These amenities may call for higher rental rates but could also come with their own headaches and affect your return on investment.

Residential Properties

Single-family home or townhome, condo, or manufactured, pricing strategies are pretty much the same. Many landlords use the 1% rule. This rule suggests charging 1% of the home’s value for rent. In reality, it is not that simple and there are other factors to consider.

Where Should I Start?

Whether you are getting ready to purchase an investment property or preparing to put it on the rental market due to tenant turnover, when deciding how much to charge for monthly rent you need to figure out a rental price that is high enough to cover your mortgage and operating expenses while ultimately giving you extra cash each month. But, you can’t just set a rental rate based on how much profit you’d like to make on your rental property. Unfortunately, it doesn’t work that way. Many factors go into determining how much to charge for rent. Let’s discuss them.

First, let’s talk about market rent. Market rent refers to the average rent price for a rental property and is determined by the real estate market value. When you get ready to list your property for rent, it is essential to see what your competition, other landlords, are charging for their rates. Some factors which affect the amount you can charge in rent are:

  • Square footage
  • Number of bedrooms
  • Number of bathrooms
  • Garage or covered parking spaces
  • Pet policies
  • Property type (single-family home, condo, etc.)

It is a good idea to research property values in the area where your property is located. This part of the process should be pretty simple. You can either look at one of the many online home search websites to do your research or ask your real estate agent to give you access to an online portal through your local MLS. Either way, you will be able to see what is available in your area filtered out by the homes that have similar features.

Depending on the type of property you have purchased, there may not be an identical comp to base your price on. One way around that is to look at the price per square foot in your neighborhood in properties as similar as you can find. Even if your property is 1200 square feet and the house down the street that just got rented out is 1600 square feet, you can still look at that number to help you determine your rate. So if the 1600 square foot house rented for $2,000 per month, that would make the price per square foot $1.25. You could then base your price on that number by multiplying $1.25 by 1200.

Rental Property Expenses

As we discussed, you cannot just set a rental price based on how much money you need to make in order to cover expenses and generate a profit. At the same time, you need to be aware of your costs so that you can set the price high enough to make a profit. When determining how much you will need to charge for rent each month, there are some additional, not so fun considerations to take into account.

These include:

  • Mortgage payments
  • Property taxes
  • Insurance
  • HOA fees
  • Property management fees
  • Maintenance fees
  • Rental income taxes
  • Utilities

Each of these items are additional expenses that you will have to cover and can vary by city or even neighborhood you purchase in. These fees are typically the same year-round, so it is somewhat easy to put them into your plan when working to determine the monthly rental rate.

Commercial Properties

The process of arriving at a rental rate on your commercial property is similar to that of a residential home.

You will need to look at similar properties to what they are renting for, just like you would with a residential property. In general, you would look at the property’s size, location, and number and type of tenants that the property currently has. In addition to these somewhat basic factors, you also need to consider the following:

Charging by usable square footage: This is the amount of space that the tenant uses alone, not including common areas that any tenant can use. So in an office building, it would be the actual office space versus the building’s lobby.

Leases are much more complicated: There are multiple ways to enter into a commercial agreement lease, here are three primary lease structures:

  • Triple Net – Tenants pay their base rent plus taxes and insurance on the building. These are the most common types of leases.
  • Full-Service Gross – Tenants pay the landlord on fee, and the landlord is then responsible for all other expenses like taxes, insurance, maintenance, and utilities. These types of leases are common in office properties.
  • Modified Gross – Landlords pass on some but not all of the cost of utilities, maintenance, janitorial, etc.

As the landlord, you will have to figure out much to charge for base rent and calculate how much the additional expenses will be. You still want your lease price to be attractive to potential tenants and competitive against other property managers.

Something else to consider is that commercial leases tend to last for more extended periods of time. Typically the lease period can be three to five years, so it is imperative to choose an amount that will hold up to that longevity.

Unless you are a seasoned investor, it may be wise to work with a property manager to help you with the day to day dealings. They can even help you determine how much to charge in rent.


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There is So Much to Consider, and I’m Overwhelmed

Looking at all of these factors is overwhelming. Rental rates can change by the week, and doing all of this research only to find that prices have increased or decreased before you can get the property listed can be discouraging. It is essential to understand why prices change so quickly. Like any other product on the market, supply and demand is always a factor in how much something costs.

Some landlords may choose supply and demand as the only factor in determining a rental rate. Others may place their rates somewhere in between the neighborhood market rate and HUD’s fair housing rate. Whatever strategy you choose, make sure your property stacks up to other properties in the area and you should be okay.

Final Thoughts

Pricing your investment property, be it residential or commercial, is one of the most important factors in being a successful investor. If you do not charge enough to cover all of your expenses, you will lose money making your investment a bust. Very simply, look at the current market rates based upon the size and condition of your property in order to determine how much to charge for rent.


Joe Arias

Joe Arias and his partners have flipped hundreds of properties in the Southern California Region. He has developed cutting-edge systems to simplify and scale the entire remodel process that can easily be applied to flipping, rentals, wholesaling, and other passive income strategies. More recently, Joe founded a real estate investing education company called RealSuccess Investments, allowing him to share his tools and systems with hundreds of up-and-coming investors. 

RealSuccess is focused on education on flipping, rentals, passive income, and wholesaling.

Joe is also a best-selling author. He has written 4 books: Finding your RealSuccess, First Steps to Flipping, R stands for Rentals and Retirement, and Wholesaling Real Estate.

“I came from Argentina when I was 20, I am 40 years old now. I didn’t know anyone, I am CERO generation, usually people say, I am first or second generation but I was the one that crossed the border, no language, no friends, no family, no money, nothing, nada… If I can do it, anyone can.”

From a young latino immigrant  to a celebrated real estate investor, Joe is a true testament to hard work and discipline. As an investor, he has made it his mission to help others achieve financial freedom while enjoying living a life of passion, fulfillment, and empowerment.

RealSuccess Website

www.ourrealsuccess.com

Personal Instagram: 

https://www.instagram.com/joeariasinvestor/

Real Estate Investment- Instagram: 

Instagram: https://www.instagram.com/realsuccesseducation/

Video For Finding Money from All Day Training (10 Hour Seminar)

https://vimeo.com/manage/videos/528446162

1 Hour Webinar

https://vimeo.com/manage/videos/530996751

Amazon Book#1:

Amazon Book#2


Learn live and in real-time with Realty411. Be sure to register for our next virtual and in-person events. For all the details, please visit Realty411Expo.com or our Eventbrite landing page, CLICK HERE.

America’s Most Interesting Real Estate News

Discover America’s Top 10 Real Estate News this Season

U.S. Home Sales Fell To Near-Record Levels

U.S. home sales fell to near-record levels in May 2024. Sales came in at 408,000 in May, which was the lowest monthly total other than May 2020 in the early days of the pandemic and in October 2023, when mortgage rates shot up to their highest rates since the early 2000s. Despite the low number of homes sold, prices reached record levels of almost $440,000.

America’s New Tallest Skyscraper

Move over New York and Chicago, a new city has plans to build the country’s tallest skyscraper. Plans have been launched in Oklahoma City for a 1,907-foot skyscraper that would be taller than New York’s World Trade Center and Chicago’s Willis Tower. If actually built, the $1.2 billion project would include two apartment buildings, some low-income housing, a hotel and condos. Construction is scheduled to start in late 2024.


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California Median Home Prices Hit $900,000

For the first time, median home prices have hit $900,000 in California. According to the California Association of Realtors, the median sale price of a home in California soared to $904,210 in April — up 11.4% from the year prior.

Amenities Today’s Home Buyers Want

It seems that home buyers no longer want granite countertops and wall-to-wall carpeting. According to a recent survey, today’s buyers are looking for open floor plans, double vanities and quartz countertops.

Some Good Real Estate News For Justin Timberlake

Justin Timberlake finally got some good news with the sale of his 127-acre horse farm for a staggering $8 million. Located near Nashville in Franklin, Tennessee, the property was originally purchased by Timberlake and his wife, actress Jessica Biel, in 2015 for $4 million.

Florida’s Next Beach Boom Town

Even though it has one of the country’s best beaches and is located next door to Fort Lauderdale, even the spring break kids stayed away. Now Pompano Beach condos are the hotbed of new South Florida construction, with a dozen new projects, including both Ritz Carlton and Waldorf Astoria residences, under construction or in the pipeline.


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U.S. Home Inventory Coming Back

After years of home-listing declines, the U.S. market is finally starting to turn around. May was the seventh consecutive month of homes-for-sale increases, and there are currently 35% more homes on the market than last year.

Free Pennsylvania Summer Home – 17 Rooms

The historic Hood Mansion in Limerick, Pennsylvania was built in 1834 by John McClellan Hood, an Irish immigrant, as a summer home for his large family. Known as “Bessie Belle,” the 17-room mansion is free to anyone who can move it. The Eastern Pennsylvania Preservation Society hopes to find someone soon, before the home is torn down to make way for a warehouse.

America’s Dirtiest Towns

According to a recent analysis, America’s dirtiest cities are San Bernardino, CA; Detroit, MI; and Reading, PA. The findings are not based on litter but are based on factors such as air quality and drinking water. The cleanest towns are Lynchburg, VA; Duluth, MN; and Redwood, CA.

TopTenRealEstateDeals.com is a different kind of real estate website that focuses on both home sale news and entertainment. They cover real estate sales data and trends, but also historic, celebrity, and spectacular homes. For more interesting real estate news, visit TopTenRealEstateDeals.com.

Maverick Success Live 2024: Empowering Entrepreneurs to Reach New Heights

Las Vegas Sept 13-15, 2024 – Paul Finck, renowned as the Maverick Millionaire, is set to host Maverick Success Live 2024, an extraordinary three-day event designed to transform the lives and businesses of entrepreneurs and small business owners. The event, scheduled to take place on Sept 13-15, 2024 at Orleans Hotel and Casino in Las Vegas, promises an immersive experience focused on cutting-edge business strategies, personal development, and actionable insights that attendees can immediately implement to achieve unprecedented success.

Maverick Success Live is not just another business seminar; it’s a high energy, results-driven experience that challenges conventional thinking and pushes attendees to take bold steps in their entrepreneurial journey. Paul Finck, with his decades of experience coaching and mentoring entrepreneurs, will lead a series of interactive workshops, keynote sessions, and networking opportunities that are all designed to inspire and equip attendees with the tools they need to thrive in today’s competitive landscape.

“Entrepreneurs need more than just motivation; they need a clear roadmap to success and the tools to execute their vision,” says Paul Finck. “Maverick Success Live is about giving attendees real-world strategies and the confidence to take massive action. It’s about turning your dreams into reality.”

The event will cover a wide range of topics, including:

  • Business
    Growth Strategies:
    Learn innovative techniques to scale your business
    quickly and sustainably.
  • Mindset
    Mastery:
    Develop the mental toughness required to overcome obstacles and
    stay focused on your goals.
  • Marketing
    and Sales:
    Discover the latest trends in digital marketing, sales
    psychology, and customer engagement.
  • Wealth
    Creation:
    Explore proven methods for building and maintaining wealth in any
    economic climate.
  • Networking
    Opportunities:
    Connect with like-minded entrepreneurs, potential partners,
    and industry experts.

In addition to Paul Finck’s invaluable insights, the event will feature guest speaker or two who are leaders in their fields, sharing their expertise on topics ranging from financial planning to leveraging technology in business.

Special Offer: Tickets to Maverick Success Live are currently available at a special price of $297, discounted from the original price of $1997. This offer is available for a limited time, so early registration is encouraged.

For more information and to secure your spot, visit

www.MaverickSuccessLive.com


About Paul Finck

Paul Finck, also known as the Maverick Millionaire, is a highly sought after speaker, author, and business coach. With over 30 years of experience, Paul has helped thousands of entrepreneurs, small business owners, and real estate investors achieve their goals through his unique approach to business development and personal growth. Paul’s philosophy is centered on living life to the fullest while achieving financial freedom and success.

Best Selling Home Plan

By Joe Arias

At this very moment, home is not just a place to live or a shelter from harsh weather. Home also reflects the personality of the people living there. Nevertheless, home has now become an investment that a person can have. Lots of people invest their money in the form of their own home. And they invest a huge amount of money in it.


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Before we come to how to sell your home plan, let us talk about the home plan itself. A home plan is what people need to build their homes. Home plans can seem like a complicated thing because you have to consider a lot of factors and try to sort them one-by-one and listing which things need to be put into your home plan. You have a lot of things that you want them to be as a part of your home plan. However, you have to be very careful in selecting the right composition of your home plan to be a very lovely home.

You can also try to list the pluses or minuses of your old home and you can also ask some friends suggestions to make a perfect and beautiful home plan. Make a home plan that is attractive to the homebuyers. Put something different that you think has never been made into your home plan such as an energy-wise design. You also have to consider the size of the house, if it’s going to be a one-story or two-story home, how many rooms there are, how many bathrooms, etc. After that, you can start to calculate the estimated price of your home, but this can be done later.

Besides that, you also have to consider the home’s location that you plan to build your home. Create a home that “fits in” with its surrounding environment. Never make a home plan that is not suitable for the surroundings; it would make the homebuyers hesitate to buy your home plan.

Nowadays, it can be easier to make a home plan because there are lots of tools that make a home plan an easy task. On the Internet, we can also find lots of interesting home plans and get some ideas from there and know which kind of house that most people want to have as their home plan. You can also put your home plans there. This is the easiest and fastest way to sell your home plan.


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As we see now, some people invest their money in their home. Other people will give away a lot of money just to have the right home plan that suits his or her desires. Now it is your turn to be a home planner and make the very best purchase from your home plans.


Joe Arias and his partners have flipped hundreds of properties in the Southern California Region. He has developed cutting-edge systems to simplify and scale the entire remodel process that can easily be applied to flipping, rentals, wholesaling, and other passive income strategies. More recently, Joe founded a real estate investing education company called RealSuccess Investments, allowing him to share his tools and systems with hundreds of up-and-coming investors. 

RealSuccess is focused on education on flipping, rentals, passive income, and wholesaling.

Joe is also a best-selling author. He has written 4 books: Finding your RealSuccess, First Steps to Flipping, R stands for Rentals and Retirement, and Wholesaling Real Estate.

“I came from Argentina when I was 20, I am 40 years old now. I didn’t know anyone, I am CERO generation, usually people say, I am first or second generation but I was the one that crossed the border, no language, no friends, no family, no money, nothing, nada… If I can do it, anyone can.”

From a young latino immigrant  to a celebrated real estate investor, Joe is a true testament to hard work and discipline. As an investor, he has made it his mission to help others achieve financial freedom while enjoying living a life of passion, fulfillment, and empowerment.

RealSuccess Website

www.ourrealsuccess.com

Personal Instagram: 

https://www.instagram.com/joeariasinvestor/

Real Estate Investment- Instagram: 

Instagram: https://www.instagram.com/realsuccesseducation/

Video For Finding Money from All Day Training (10 Hour Seminar)

https://vimeo.com/manage/videos/528446162

1 Hour Webinar

https://vimeo.com/manage/videos/530996751

Amazon Book#1:

Amazon Book#2


Learn live and in real-time with Realty411. Be sure to register for our next virtual and in-person events. For all the details, please visit Realty411Expo.com or our Eventbrite landing page, CLICK HERE.

Welcome to the 5th Annual Los Angeles Real Estate Grand Expo

Grow your real estate business and network at the 5th Annual Los Angeles Real Estate Grand Expo. Are you interested in networking with nearly 1,000 investors from throughout California and around the nation? If so, be sure to reserve your company’s exhibitor table for the Grand Expo.

This is the 5th Annual Los Angeles Real Estate Grand Expo reaching investors in Southern California. The Grand Expo will take place on Saturday, October 26 (9:00 am to 6:00 pm), at the world-famous Iman Cultural Center in Culver City. At this fantastic Grand Expo, you will meet real estate investors and related real estate professionals – the best and brightest. Our guests have all levels of experience, united in one location, all in one day. Our Expo guests need your services. They need your products and want to learn about your company. Here, you will find your future clients. With that in mind, here are some suggestions for making it a successful event for Expo exhibitors and participating sponsors.

1. Friday Night Lights (October 25). On Friday night, October 25, 2023 (the night before the Grand Expo), we’re having our annual vendors and speakers set-up and networking event (6:00 to 8:00 pm). This event is called “Friday Night Lights”. In other words, rather than showing up at the crack of dawn on Saturday morning to set-up your vendor table, we are opening the Iman Cultural Center the night before (Friday night) exclusively for our vendors and speakers.

2. Vendor Expo. Reserve a vendor table at our gigantic vendor exhibition area (North Hall of the Iman Cultural Center). You will have a 3 x 6 table with a black tablecloth, and two chairs (although you can have more if needed). There is limited WiFi at the Iman and limited electrical outlets along the walls. (However, if you make your smartphone a “hotspot,” your laptop will automatically have WiFi.) You can use your table for flyers, business cards, marketing materials, and more.

3. Saturday Arrival. Vendors arrive at approximately 8:30 am on Saturday. If this is your first Grand Expo, we recommend you arrive earlier (8:00 am) to familiarize yourself with the “lay of the land.”

4. Parking. If you arrive early, there will be valet parking ($15.00). But after it fills up, there will be street metered parking. There are also two free parking lots. The first is on the northeast corner of Motor and Palms. The second is on the northeast corner of Motor and National. Both lots are a short two block walk to the Iman Cultural Center.

5. Hours. The Vendor Expo area will operate from 9:00 am to 6:00 pm. But you’d be shocked how many people arrive before 9:00 to meet vendors. So don’t be late!

6. Dress for Success. Our Grand Expo is a professional networking event, where you will offer your products and services to hundreds of investors. You are a real estate professional. As such, business casual is appropriate. For better or worse, people judge others on what they wear. So please dress the part. We want to present you in the best light possible.

7. Marketing Materials. As a vendor, your company can place anything on your table, including, but not limited to, brochures, business cards, flyers, marketing materials, laptop computers, monitors, candy, pens, swag, and anything else you can think of. Use your imagination. You can also set-up posters and stand-up banners on the wall behind your vendor table.

9. Networking with Other Vendors. Please make a special effort to introduce yourself to the other vendors at our Friday Night Lights and during the Grand Expo. These are real estate professionals just like you. They refer clients just like you. We often need to remind new vendors that your best referrals will come from the other vendors. So take advantage of this unique networking opportunity to meet the other vendors.

Thank you, we hope you can participate as a vendor and exhibit your company. For information, please contact our office: 805.693.1497.